People are apathetic about their energy provider - or they were in 2019 - so we challenged adult complacency with a little girl who asked, ‘Where does electricity come from?’
Her curiosity allowed us to highlight the Shell Energy offer - 100% renewable electricity at no extra cost - and simplify the confusing world of energy tech, in a 360 brand launch campaign across TV, VOD, radio, social, and digital display.
And it led to people reappraising Shell as a leader in renewables.
The most passionate bikers are a hard audience to impress.
To prove that Shell Advance is the best motorbike oil for them, we showed how its benefits are crucial to the success of Ducati Corse in the white heat of MotoGP competition.
A hero film for TV and social channels showed the team making marginal gains - Advances - in the garage, in the lab, and on the track. Snackable content for social picked out individual product benefits tied to amazing facts about the Ducati team.
Faced with fierce competition from Netflix and Prime Video, we needed to remind people that Sky is home to the very best TV.
We can’t get enough of discussing, dissecting and disagreeing over our favourite series, whether in the pub, over the dinner table, or gathered round the water cooler.
So we created Sky Box Sets Club to enable and encourage those conversations, and raise awareness of Sky’s superlative shows.
We teased the launch by joining Game of Throne’s Rose Leslie to celebrate the things that make our favourite shows so addictively good. Then we hosted a star-studded launch party for the inaugural Box Sets Club get-together, getting coverage across a wide range of newspapers, magazines and online gossip sites.
As part of Boiler Room's 'Stay True' series for Ballantine's, we created a documentary that celebrated what was unique about the Scottish dance music scene.
Scotland has a rich history in electronic music, but remains a hotbed of new ideas. We celebrated that duality with a two-part series that looked back at the origins of the scene, and ahead to the future. And showing how a respect for cultural history feeds creation and innovation.
I was CD across Bayer’s social and editorial channels when the pandemic hit.
Covid-19 made Bayer’s purpose, ‘Health for all, hunger for none’ more vital than ever.
After developing a new content strategy to connect Bayer with its audience on issues that were more vital than ever, we created a brand film that inspired hope for the future by demonstrating the company’s contribution to a healthier planet where no one has to go hungry.
And we supported this with ongoing content streams - blogs, videos, GIFs, animations, interviews and audio content across Bayer’s social channels and Bayer.com.
Cold sores are the worst, and they come at the worst time - when you’re stressed. Abreva is the most effective over-the-counter cold sore medication available in the USA, so for sufferers, it’s like calling 911.
But some people aren’t convinced that makes it worth the price premium.
This targeted campaign delivered personalised ads to four carefully defined customer profiles. We imagined stressful scenarios that matched each profile’s interests, and tackled their specific barriers to purchase using the voice they were most likely to listen to.
The Ducati Desmosedici is the fastest bike in MotoGP history, and it’s fuelled by Shell V-Power. We demonstrated how having the right gas in the tank allows the riders to push the bike to the ragged edge.
The plan was to layer hand drawn animation by the brilliant ruffmercy on top of the raw footage, and to allow fans to remix their own version and publish to social channels, using an interactive tool. But then Covid hit and the plan died. :(
To encourage professionals and prosumers to make the most of Canon’s amazing array of products, we created an influencer campaign with blogs, photography and video content demonstrating bleeding-edge creativity.
From universities making 3D printing available to all their students, to cutting edge photographers and filmmakers, these pioneers shared a creative approach that made amazing use of their Canon Kit.
My favourite pioneer was Cédric Bouteiller, a visual artist whose work combines photography, painting, graffiti and printing. Using Canon inspires him to push technical and creative boundaries, including using a large-format printer to print directly onto his works.
The Heathrow Bears were at the heart of one of the most-loved Christmas campaigns of 2016. When Edward and Doris Bair returned in 2017, the main campaign film told their story from 1967, when they first met, right up to the present day.
To build out this story, we created a series of short behind the scenes documentaries focusing on the making of the ad, the fashion featured, and the incredible history of Heathrow itself.
Logitech’s Spotlight presentation remote is designed to make presenting easier than ever.
But could Spotlight even help professionals get over their phobia of public speaking?
To help people overcome their fears and present like a pro, we created an influencer campaign that offered advice from entrepreneurs, authors and even a headline act from Cirque du Soleil. The photography, video and blog content was hosted on social channels and a bespoke microsite.
